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Irene Smith
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PDF Format »Kiwi Manufacturing Sector Strong
24 May 2010
Suggestions of strong growth in New Zealand’s manufacturing and engineering sectors have been borne out with local and overseas professionals touting the highly successful engineering, machinery and electronics exhibition EMEX 2010, recently held at the ASB Showgrounds in Auckland. The success of this event backs up recent performance of manufacturing index (PMI) figures that show consistent and sustained growth, with an April figure of 58.9 (anything above 50 shows manufacturing is expanding). It is the second largest employment sector in the country, and largest in Auckland.
Now Kiwi-owned, EMEX has thrilled its new owners and management team, XPO Exhibitions. Brent Spillane says he was initially apprehensive given the shaky economy, but has been overwhelmed by the success of the event. “I spent a lot of time at EMEX walking the halls and talking to exhibitors and visitors. Constant positive feedback and reports of strong sales at both the low and high-value ends, with a good number of substantial machines sold on the floor, was an excellent sign of how good the manufacturing and engineering sectors are at present. As one exhibitor told me: ‘The show has been a financial success for us. I have never in all my time coming to these shows seen so many business owners attend as visitors’.
“It was interesting to hear ANZ economist Khoon Goh, who spoke to a packed audience, note that the economy is improving and that this message translated to our trade visitors as a good time to buy capital equipment. There were very few ‘tyre-kickers’ among a very high quality of visitors and, as mentioned, a lot of sales made. Confidence in sustained growth is high too, with a higher proportion of exhibitors than normal already booking exhibition space for EMEX 2012.”
One of the exhibitors over the moon with EMEX 2010 is LZ Electrix Ltd. “EMEX has taken us from being a small business into the medium size business market… overnight,” says managing director Liberio Riosa. “We made contacts with two government departments looking for lighting upgrades, as well as many other high potential leads. We put a lot of effort into our presence at EMEX, and it paid off. For anyone wondering if it’s a good investment, it is – go for it. It’s a real stepping stone for business success.”
Another exhibitor, and key supplier in the manufacturing and engineering sectors, is BOC. Australian-based marketing specialist for BOC, Michelle Coffey notes the strength of the Kiwi sector.
“We had a great three days at EMEX 2010, and the reported growth was reflected in the response we had. We had a lot of interest from key people in the New Zealand manufacturing and engineering community. EMEX assisted us in building and maintaining relationships with current customers as well as highlighting our products and services to prospective customers in a growing and dynamic market. While the number of visitors was down a little, the people that did attend were in top positions and had purchasing power. It was a great platform to launch our new Smootharc range of welding equipment to the vibrant New Zealand market.”
EMEX is a biennial event that supports and strengthens New Zealand industry through technology, innovation and education. Sales manager Rob Lavender says the feedback has been fantastic. “EMEX 2010 was alive, exciting and simply a buzz. People were saying it really was a world class event. Feedback from exhibitors and visitors proves that EMEX is New Zealand’s leading showcase for products and processes in the manufacturing, electronics and machine tool sector.”
Ken Durbin of Cigweld agrees. “We’re a leading global welding and cutting manufacturer. EMEX is an integral part of our strategic business marketing plan, and is a showcase for us. Business was very good, and it’s pleasing to see the confidence that we’ve all heard about translate into action. We secured incremental sales leads, as well as put our brands up front and personal to a strong market.
“For anyone tossing up whether or not to invest in the manufacturing and engineering sectors with exhibitions space at the next EMEX my recommendation is to do it. It’s a good platform. If you haven’t been there before, and you want to multi level market, then EMEX is a sound place to execute if you have a strategic plan to follow and do more, building off it.
“For people in industry who haven’t taken the opportunity to visit EMEX, you really should. It’s a good place to spend some time at. You can compare, discuss and do homework on products and processes, in the event you are considering a process shift. You can also speak to top technical personnel on many of the stands.”
XPO Exhibitions’ Brent Spillane says one of the key factors in the event’s success has been that they have maintained the same expert event team and have a strong commitment to ensuring EMEX remains a world-class event. “We’re not going away. In fact, we plan to grow EMEX and further support manufacturing and engineering in this country. There’s some feeling that the Kiwi event is, size for size, stronger than its Australian counterpart, and we intend to continue to stay ahead. EMEX attracts a high calibre of buyers as well as sellers, and we work hard to match buyers with sellers to make this is a genuine business tool.”
Discon Products imports and exports abrasives and associated products. Adrian Bogalo says the company had over 100 quality leads for trade customers. “We have mainly distribution-based sales. EMEX allows us to showcase our specialist lines and custom design products to trade users (who we don’t often see) throughout New Zealand. We had several immediate custom-design product opportunities and solid leads for new product range expansion. We focused our display on our niche specialized and custom products and customers responded.”
Rob Lavender says the timing of EMEX helped both exhibitors and visitors take advantage of the improvement in the New Zealand and world economic climate. “Many industry decision makers attended EMEX 2010 to investigate new manufacturing methods and purchase items to help develop and sustain their businesses further.
“We’re on track to make EMEX 2012 a bigger and better event. Nearly 30% of the floor space was already rebooked in the first week after the show. If you are serious about this industry and looking for an even bigger and better engineering mechanical or electronic fix… EMEX 2012 will be a must attend event.”
EMEX 2012 is expected to attract more than 150 exhibiting companies from New Zealand and overseas. Both the Institution of Professional Engineers New Zealand (IPENZ) and the Industrial & Engineering Distributors Association (IDEA) support the event.
ENDS
Notes for editors and journalists:
For further comment and images of EMEX 2010 please contact Irene Smith at irene@xpo.co.nz. Tel: +64 9 976 8352
EMEX is the most comprehensive engineering, machinery, electronics and manufacturing industry event in the country and is seen by many as the prime professional and business tool for anyone working in industrial engineering and maintenance, control and instrumentation, machine technology, plant automation and monitoring, welding, forming and cutting, and software and computerisation. Features include on-site functioning machine technology at the Heavy Metal exhibition, and industry and business seminars.
It is the only place in New Zealand where sector professionals can get one location on-site hands-on experience with machines and technologies, and compare and contrast alternative solutions.
International Engineering Event Launches with Rockets
13 April 2010
New Zealand‘s premier engineering and manufacturing event has joined up with Kiwi space pioneers Rocket Lab Ltd to create an innovative online virtual rocket launch, says Rob Lavender, of EMEX.
“The Rocket Game is surprisingly realistic, with players making propellant choices, using manoeuvring jets, and jettisoning stages to get their rocket to the highest altitude possible. The person who gets their rocket furthest into space will win a weekend break at a 4 star hotel. Anyone can have a shot by going to http://www.skynet.co.nz/emex2010/
“While the game is a bit of fun, it also highlights the technological expertise that we have in this country, and is a fitting way to celebrate our vibrant manufacturing and technology business sector.”
This observation of the vibrant health of the New Zealand industry is echoed by Singapore-based Nicholas Khaw of Dynacast, the world leader in precision die-casting of zinc, aluminum and magnesium, and a first-time EMEX exhibitor.
“We are at EMEX because we believe New Zealand has a lot more for us to explore. We have a 70-year history and 19 manufacturing facilities in 15 countries. The Singapore office is head quarters for the Asia Pacific region, and New Zealand is a key market for us. We see the sector as being strong, dynamic and worth investing in. That’s why we’re making a special effort to showcase on our stand what we can offer local businesses.
“Our company motto is ‘solutions made solid’ and that’s how we see things in New Zealand – solid and strong, right across our specialty areas of automotive, consumer electronics, computing, telecommunications, healthcare and hardware. We can assist local businesses grow and succeed by offering everything from concept through rapid prototyping, tooling, pre-production and full-scale manufacturing.”
EMEX 2010 begins on 4 May and runs for three days. It is expected to attract 120 exhibiting companies from New Zealand and overseas. At least 20 will be first-time exhibitors – an indication of the vibrancy of the sector in this country. Both the Institution of Professional Engineers New Zealand (IPENZ) and the Industrial & Engineering Distributors Association (IDEA) support the event.
Entry to EMEX is restricted to those working in engineering, manufacturing or technology roles and is free to attend. Pre-registration is open at www.emex.co.nz.
ENDS
Notes for editors and journalists:
Journalists are welcome to attend EMEX 2010.
For further comment and images of EMEX 2008, as well as press access to EMEX 2010, please contact Irene Smith at irene@xpo.co.nz. Tel: +64 9976 8352
EMEX 2010 is the most comprehensive engineering, machinery, electronics and manufacturing industry event in the country and is seen by many as the prime professional and business tool for anyone working in industrial engineering and maintenance, control and instrumentation, machine technology, plant automation and monitoring, welding, forming and cutting, and software and computerisation. Features include on-site functioning machine technology at the Heavy Metal exhibition, and industry and business seminars.
It is the only place in New Zealand where sector professionals can get one location on-site hands-on experience with machines and technologies, and compare and contrast alternative solutions.
Overseas Confidence in Kiwi Engineering Sector
22 March 2010
A strong Australasian showing at EMEX 2010, 4-6 May, New Zealand’s premier engineering and manufacturing event, is further proof that the sector is strong say industry pundits. Statistics New Zealand recorded a December 2009 quarter rise of 3.1 percent in overall manufacturing sales volumes. Structural, sheet and fabricated metal products were up an impressive 7.9 percent, and meat and dairy up 4.6 percent.
Australia’s Machinery House is one supplier that sees more improvement for the sector. Executives Kevin Lamb and Rick Foster agree on an upturn in engineering and manufacturing activity here. “It’s really obvious because of increasing sales. We’re looking forward to being in Auckland and catching up with industry professionals and getting their take on New Zealand’s increasingly bright future.”
The pair say that this country has always been a very important market. “We’ll have a strong presence at EMEX with a team of key personnel to answer questions and demonstrate the technology. We’re expecting to see a wide range of customers from all industries including sheet metal, toolmakers, engineers, fitter turners, and colleges and technical institutes to mention just a few. We’re so confident that we’re investing in the market here and launching new ranges of Metalmaster sheet metal equipment and controllers, band saws and lathes.”
Also from Australia and with a large presence at EMEX 2010 is Furnace Engineering. It’s a leading Australian-owned designer and manufacturer of furnaces and ovens and Steve Strutt is confident that putting in a lot of effort to showcase its product and capabilities at EMEX is a top investment.
“We’ve been in business since 1967 and know how markets are doing. We see New Zealand’s industrial and manufacturing sectors as strong and getting stronger. Our strategic partnerships with several world-leading furnace and oven specialists give us a wide international view. We’re involved with a wide range of industries including aerospace, aluminium processing, burn-off cleaning, defence, electronic, extrusion, food processing, healthcare and pharmaceutical, and scientific research. New Zealand is as advanced as anywhere.
“A good example of how New Zealand is forging ahead was December’s official opening by Prime Minister John Key of the new Ullrich Aluminium extrusion facility in Hamilton. Furnace Engineering did the installation, working with Granco Clark USA and UBE Machinery Japan. It was truly an international project.
“We see the New Zealand market as a major one and on our EMEX stand we will have process and technical specialists from Melbourne all three days.”
Reid Industrial Graphic Products is another big overseas industry supplier. “I’m excited to be involved with EMEX 2010,” says Trevor Johnson. “Our company is proudly Australian made and owned and we have offshore partners who assist with our turn-key projects. But New Zealand’s a vital market in both senses – vital as in crucial to us and vital in the sense of having a thriving and energetic sector. Our prediction is that the engineering and machinery sectors in New Zealand will continue to show good growth. That’s why our managing director, Clem Johnson, will be on the stand for the whole show alongside some of our top technical experts.”
The company is demonstrating its faith in New Zealand’s market by showing its full range of products at EMEX. “Visitors will see products and solutions for all sorts of core human machine interface problems. Everything’s covered, including digital printing, overlay panels, membrane keypads, nameplates and badges, backlighting technologies and capacitive switching and more.”
Innovative local businesses will also feature among more than 150 exhibitors at EMEX 2010. They too believe that the New Zealand engineering and manufacturing sectors are world-leading. One of these is Hylton Parkers Fasteners.
“We’re returning to EMEX after a gap of several years,” says Ian McNeill, National Manager. “We believe that the time is right and our exhibit will feature interactive displays and on-site support from our technical specialists. We’re New Zealand’s only ISO accredited fastening company, able to provide fully RoHS (Restriction of Hazardous Substances) compliant product, and have the capability to manufacture fasteners and components to New Zealand OEM requirements.”
Garry Rayner of Engineering Computing Services (ECS) is also looking forward to meeting and talking to sector professionals at the event. “We’ll be showing Kiwis a world-first with ‘talking’ cables. Our German KAPP-LABEL technology uses radio frequency identification (RFID) to measure temperature, moisture and the bending cycles of cables. This opens fantastic possibilities for anti-theft, maintenance and inventory management for a lot of Kiwi businesses.”
EMEX 2010 is on course to attract 150 exhibiting companies from New Zealand and overseas. At least 20 will be first-time exhibitors – an indication of the vibrancy of the sector in this country. Feedback from EMEX 2008 backs up the value of the event to engineering and manufacturing professionals. This is confirmed by the support of the sector’s professional and association bodies: the Institution of Professional Engineers New Zealand (IPENZ) and the Industrial & Engineering Distributors Association (IDEA).
Entry to EMEX is restricted to those working in engineering, manufacturing or technology roles and is free to attend. Pre-registration is open at www.emex.co.nz.
ENDS
Notes for editors and journalists:
Journalists are welcome to attend EMEX 2010.
For further comment and images of EMEX 2008, as well as press access to EMEX 2010, please contact Marianne O'Donoghue at marianneodonoghue@dmgworldmedia.com. Tel: +61 2 8923 8328
EMEX 2010 is the most comprehensive engineering, machinery, electronics and manufacturing industry event in the country and is seen by many as the prime professional and business tool for anyone working in industrial engineering and maintenance, control and instrumentation, machine technology, plant automation and monitoring, welding, forming and cutting, and software and computerisation. Features include on-site functioning machine technology at the Heavy Metal exhibition, and industry and business seminars.
It is the only place in New Zealand where sector professionals can get one location on-site hands-on experience with machines and technologies, and compare and contra
Engineering Excellence and Top Technology at EMEX
14 February 2010
All those involved in engineering and manufacturing have been challenged to attend EMEX 2010.
Industrial and Engineering Distributors Association (IEDA) chairman Barry Fisher believes the event is a must-attend for those serious about their industry.
“All engineering and manufacturing engineers and distributors need to be at EMEX. It is a unique opportunity to explore a wide variety of new and innovative ideas and solutions. We’ve seen an extremely positive response to this year’s event, and the majority of IEDA members have said that they are exhibiting, attending or supporting other members.
“I’ve been privy to some of the new product and brand offerings that are going to be on show at EMEX and believe that if you invest the time to attend the show will inevitably discover something that will improve, simplify or add value to you or your business.”
EMEX 2010 is the premier and most comprehensive engineering, machinery, electronics and manufacturing industry event in the country and is endorsed by the Institution of Professional Engineers New Zealand (IPENZ) as well as IEDA.
Headland, in association with Iscar Pacific. General Manager Joanne Jennings says her company’s stand will deliver on the big promises and high standards of information and entertainment that EMEX visitors have come to expect.
“Exhibitors at EMEX are innovative and customer focused companies so we’re really making an effort. Headlining the stand will be demonstrations of Headland’s brand new five-axis machine. In a class of its own for accuracy, options and price, the Spinner U-620 is ideally suited to the low volume production runs that are the norm for most New Zealand manufacturers. The Spinner boasts an impressive 55 Tool ATC, Glass Scale Closed Loop Feedback, and the user-friendly Siemens 840D Solution Line Controller. There is no machine which compares and we’ll be presenting it with flair. We’ll also have a few other surprises on our stand.”
Andrew Sharp of Soanar says that even though EMEX is in May, there’ll be a lot of sun on their stand. “EMEX visitors will be able to have a really good look at our Eco Tech solar range that covers solar PV panels, modules and cells, hardware mounting systems, batteries and chargers, controllers and regulators, inverters and cables/connectors and accessories.
“We’ll also be showing our normal Soanar capabilities - especially our kitting and full turn-key capabilities as well as doing a full re-launch for Soanar in New Zealand. We’re an Australian-owned company that’s been operating since 1963. We have a large regional footprint throughout Asia-Pacific with offices from Christchurch to Delhi and Perth to Shenzen and Hong Kong. As a B2B electronics solutions distributor we can offer customers great technology, excellent value and top value-added service.”
ECS Lapp Kabel will be a magnet for people wanting to find a sure-fire way of managing energy – especially with a view to reducing costs, says Garry Rayner. “Satec, established in 1987, is internationally-recognized as a leading developer and manufacturer of high-end full-suite solutions for digital energy meters, hardware and software sub-metering, and power quality analysis systems.
“Clients using our systems are making energy savings on average of about 20-30%. One client saved more than $80,000 a month and paid back their system in eight weeks. We have made considerable sales and major energy savings for many large power users in New Zealand.
“Satec exports to more than 38 countries worldwide because of the extensive line of power monitoring equipment and unique software packages which are backed by CE, UL and ISO9001 quality certifications, while offering competitive prices and fast return on investment with solutions designed to meet the needs of utilities, industrial and commercial end users. International customers include Intel, WalMart and De Beers.”
Among the returning features is the Heavy Metal machine technology exhibition, offering visitors the opportunity to engage with fully functioning machine technology and getting a first-hand and up-close look at functions and attributes. Another key feature is the industry and business seminar series. Among the new additions to the programme are seminars by the Employers and Manufacturers Association, covering valuable employment information.
It’s not all hard work though. Fun and informative are bywords for EMEX 2010 and visitors will have the chance to experience (or should that be play?) another engineering and technology ‘game’. This year, Rocket Labs, which recently put New Zealand’s first rocket into space, is providing technical expertise for the visitor challenge to build and launch a rocket.
EMEX Sales Manager Rob Lavender says that the there are plenty of good business reasons to attend the show, as well as some additional incentives. “EMEX 2010 is the prime business tool for everyone working in industrial engineering and maintenance, control and instrumentation, machine technology, plant automation and monitoring, welding, forming and cutting, and software and computerisation.
“It’s the one place you can get hands-on experience with the technology and compare and contrast alternative solutions on site. In the space of a day or two you can see more and talk to more experts than you ever could with site and showroom visits. And it doesn’t cost anything to attend – plus if you pre-register you’ll go into the draw to win a fishing trip for you and five others, worth about $1500.”
EMEX 2010 is expected to attract up to 150 exhibitors, including companies from overseas and at least 20 first-time exhibitors. EMEX attracts a high proportion of return visitors, with feedback from EMEX 2008 backing up the value of this vital component of the industry. This is confirmed by the support of the sector’s two main professional bodies.
Entry to EMEX is restricted to those working in engineering, manufacturing or technology roles and is free to attend. Pre-registration is open at www.emex.co.nz.
If you would like information on exhibiting at EMEX contact Rob Lavender on (09) 976 8381.
ENDS
Note for editors: For further comment and images of EMEX 2008 are available. Please contact Marianne O'Donoghue at Tel: +61 2 8923 8328
EMEX: NZ's biggest and best is back and better
10 September 2009
New Zealand’s biggest, oldest and most comprehensive engineering, machinery, electronics and manufacturing industry showcase returns next year and is already proving popular, with almost half the show space pre-booked.
EMEX 2010 is the prime business tool for everyone working in industrial engineering and maintenance, control and instrumentation, machine technology, plant automation and monitoring, welding, forming and cutting, and software and computerisation. In many cases you can get hands-on experience with the technology and compare and contrast alternative solutions on site. If you're grappling with problems, or looking to make improvements and expansions you need to visit EMEX 2010. Similarly, if you're in the business of providing those solutions, you need to be exhibiting at EMEX.
“EMEX is held every two years, and EMEX 2010 is already looking set to be bigger than 2008's”, says Marketing Manager Marianne O'Donoghue. "We've also been working to make the show even better than last time, and have made many improvements and will be introducing some exciting new features.”
EMEX 2010, which takes place from the 4-6 May 2010, will have an even bigger focus on new technologies and innovations, and will see a return of the highly successful and innovative Heavy Metal machine technology exhibition within EMEX.
Many exhibitors are planning to feature hot new technology, systems, software, equipment and instrumentation. As the prime event of its type, and a vital industry business tool, companies exhibiting will be going all out to give visitors an unbeatable hands-on experience. They'll also have their top people on site to ensure that immediate technical advice can be provided.
Show organiser dmg world media has also worked to enhance the learning and development aspect of EMEX 2010. There will be a seminar series as well as specially created ‘social’ areas to support visitors who want to network and talk over common issues and share experiences. The focus on business is a prime motivator for EMEX 2010, but we're also striving to make it fun as well. dmg world media has announced its intention to sell its Australia and New Zealand show portfolio (comprising 15 trade and consumer shows, including EMEX). The sale process is scheduled for completion by the end of November 2009. Importantly, all 2010 events and beyond, which include EMEX, are completely unaffected by the impending sale.
With almost half the space booked, EMEX 2010 is expected to attract 160 exhibitors or more. There are already some from overseas confirmed, and EMEX 2010 is hoping to have at least 20 first-time exhibitors aswell. As in previous events there is likely to be a high proportion of return visitors, with feedback from the 2008 event backing up the value of this opportunity. First-time attendees soon recognise the value of the show and make a point of returning to each subsequent EMEX. There is no other place where you can see so much of the best equipment and systems in one location over so few days, and have access to the top specialists from those suppliers.
“For more than a decade EMEX has been an integral part of the Engineering industry in New Zealand. We’re working to make 2010 the biggest, best and most successful yet,” says Marianne.
Entry to EMEX is restricted to those working in engineering, manufacturing or technology roles and is free if you pre-register at www.emex.co.nz.
If you would like information on exhibiting at EMEX contact Rob Lavender on (09) 976 8381 or Mike Lust on (09) 976 8381. You can register your interest in visiting at www.emex.co.nz.
ENDS
Note for editors: Images of EMEX 2008 are available. Please contact Marianne O'Donoghue at Tel: +61 28923 8328
