Media Centre

24 January 2012

Visitors to EMEX 2012 will not only get hands-on with the latest in engineering, electronics and manufacturing, but also get a glimpse into the future thanks to the presence this year of eight top New Zealand universities.

Dr Luke Krieg of AUT says that the universities will show everything from product design to non-tech. “We’ll be making this as exciting as we can with a wide range of technologies and expertise on show. We’re also arranging a fascinating programme of speakers from research and industry. Whether it’s micro-machining, friction stir welding, wireless power transfer or anything else, you’ll see the leading edge at our EMEX 2012 space.”

The successful event’s sales manager, Rob Lavender, says EMEX 2012 is industry’s key event for manufacturing businesses, with thousands of professionals gathering over the three days in May.

“Auckland’s ASB Showgrounds will again be the only place to be 1-3 May. EMEX offers exhibitors and visitors alike fantastic return on their time and money investment. That’s why more than 150 key industry suppliers’ exhibit and approximately 4000 people visit. It’s also why it’s endorsed by IPENZ and HERA.

“Among the dozens of organisations already confirmed are industry groups New Zealand Heavy Engineering Research Association (HERA) and Metals New Zealand Incorporated. Also at EMEX this year will be world-leading machine tool manufacturers DMG/MORI SEIKI, Road Runner Manufacturing – known for their Precision Abrasive Waterjet Systems, and the New Zealand German Business Association.”

Leading motor vehicle manufacturer Ford will run a number of show-only promotions before and after the events, giving visitors a genuine reason to buy. Chris Masterson, national marketing manager at Ford says, “It’s an exclusive business target audience and one that we just had to jump at – and we are the first major vehicle brand to partner with XPO in this B2B exhibition space. Our vehicles are a great value match for specific business sectors looking at fleet or even personal needs. This is a fantastic new marketing launch pad.”  Ford will be giving away a brand new Ford Transit worth more than $50,000 to one lucky EMEX visitor.  Visitors will be able to enter the draw on Ford’s stand in Hall 3.

Rob Lavender says that remaining space at EMEX 2012 is filling fast, and suggests that businesses wanting to get face-to-face with thousands of engineering, machinery and electronics professionals should act now. There’s more information at emex.co.nz, and industry professionals wanting to visit EMEX can also find details there on how to register and get free entry.

ENDS

More information;
Irene Smith, 09 976 8352 irene@xpo.co.nz

16 November 2011

Ford Motor Company of New Zeualand Limited has cemented its commitment to Kiwi businesses with a two-year partnership that will see six new Fords given away to visitors at NZ’s largest and longest running sector specific exhibitions and events.
XPO Exhibitions Ltd, leading business-to-business (B2B) event organiser, has partnered with Ford to give trade visitors to the country’s leading food technology, packaging technology, engineering, manufacturing,  gift & homewares, build, design, architecture and business services sector specific exhibitions. It’s an opportunity for our business visitors to add a brand new Ford to the company asset register, says XPO Director Brent Spillane.

“It’s great that one of the country’s oldest and most-respected motor companies with a passion for this country has recognised the same in our DNA. XPO has the country’s longest-running successful trade exhibition portfolio. We’ve been successful because we focus on sector specific businesses. We work hard to make our trade events the place that businesses can come to compare, research and buy world leading products and services face to face. It’s about ensuring ongoing value for exhibitors as well as visitors.

“Ford has the same values in supporting New Zealand business. Ford dipped its toe in the water at our biennial ‘buildNZ designex’ event earlier this year by giving away a new Ford Ranger Utility to one lucky trade visitor. The response from the trade was brilliant. Ford saw genuine value from the captive market and an intimate way to market its’ leading vehicles to Kiwi businesses,” says Brent Spillane.

The XPO/Ford partnership gives the motor company exclusive access as our preferred vehicle partner at the country’s premiere business and trade events.
“XPO events attract more than 35,000 genuine trade only visitors every year, and the majority of them are return visitors proving the enduring value of these events. Visitor numbers have been on the increase too. The agreement will allow Ford to capture its own rich business profile data of those attending and entering the prize draws or simply interacting with Ford on their prime exhibition space.”

The business events that Ford will be supporting and providing a vehicle prize giveaway include the New Zealand Gift & Homewares Fairs; the EMEX engineering, manufacturing and electronics sectors event; Foodtech Packtech which is for the food, packaging and technology sector; buildNZ designex which supports the building, construction, design and architecture sectors; and MyBiz Expo which helps small and medium enterprises source competitive business services for their companies.

Ford will run a number of show-only promotions before and after the events, giving visitors a genuine reason to buy. Chris Masterson, national marketing manager at Ford says, “It’s an exclusive business target audience and one that we just had to jump at – and we are the first major vehicle brand to partner with XPO in this B2B exhibition space. Our vehicles are a great value match for specific business sectors looking at fleet or even personal needs. This is a fantastic new marketing launch pad.”
There is more detail on each of these business sector events at www.xpo.co.nz
ENDS
Further information: Brent Spillane, 09-976 8378 or 021 906 111