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NZ Manufacturing is in High Growth Mode

NZ Manufacturing is in High Growth Mode

Held every two years the nation’s largest event for the manufacturing and engineering industries, EMEX is a great litmus test of how the overall industry is faring. It’s safe to say from this year’s event that NZ manufacturing is in high growth mode.

EMEX connects 1,000’s of trade visitors with the leading products, services, technology and education to help them innovate and grow.  This year attracted 20 year record crowds, record exhibitor numbers and an overwhelmingly positive response from all those in attendance, according to EMEX’s Exhibition Sales Manager Aad van der Poel of XPO Exhibitions.

“We’ve been inundated with emails, phone calls and survey responses saying this was the best EMEX in its proud history”

says Aad who is indicating very strong demand for space at the next event in 2018. “In addition we think the success of this show fares very well for SouthMACH in Christchurch next year, and the manufacturing sector as a whole.” 

EMEX was held at the ASB Showgrounds in Auckland from 31 May – 2 June 2016 attracting over 4,950 unique industry visitors;  an impressive 15% increase in unique visitors over the prior EMEX in 2014.

Over the three days of EMEX we certainly saw this year’s dual themes of Additive Manufacturing and Bringing Manufacturing Home, take a leading role.

This was evidenced with three full days of industry lead seminars with presentations. Most were filled to capacity covering case studies of NZ Manufacturing prowess; everything from the growing export orders at Fraser Fire & Rescue - through to new innovative uses for 3D printing. Not to mention the 160 national and international exhibiting suppliers, special features and VIP networking evenings, all of which guaranteed to educate, delight and thrill all those who attended.

Visitors to EMEX bring with them a staggering $422m* of buying power and feedback from exhibitors has been extremely positive with the vast majority confirming strong orders and hundreds of leads captured.

“We had an example of a $1M machine selling prior to the show doors opening as a result of our pre show marketing, let alone the spend happening onsite.

It’s fair to say NZ manufacturers are certainly investing in CAPEX for their growing businesses. That’s got to be a great sign for NZ Manufacturing. And it wasn’t just large CAPEX orders happening onsite. Many manufacturers were procuring technology, instrumentation and welding technology – we didn’t hear of any product category weaknesses in sales.”

Part of the event’s success was XPO’s investment in the lead-up marketing campaign and a concerted effort to increase quality buyers to the show. The campaign included multiple insertions across regional daily newspapers and full page adverts and editorial in the NZ Herald’s business sections in the lead up to the show. They also achieved data exchange with all of our show partners and sponsors to promote EMEX. The commitment and support from the key trade publications was unprecedented ensuring communications were concise, relevant and tightly targeted.

“When it comes down to it I think we have a very collaborative set of industry partners and publications – everyone wants to see a buoyant exhibition for the good of the industry – and we’re certainly delivering that collaboratively” says Aad. “To continue that collaboration we’ll be organising an industry ‘get together’ within the next couple of weeks to engage with our exhibitors and to talk about ideas and plans they may have for 2018 and how we can make EMEX an even better platform for them going forward.”


  • 160 exhibitors.
  • 4,974 visitors. 15% increase on EMEX 2014. (Authenticated CAB results to be verified)


  • 83% were ‘satisfied’ to ‘very satisfied’ overall for EMEX (74% 2014)
  • 81% rated the variety of exhibitors as ‘Good’ to ‘Excellent’ (73% 2014)
  • 70% ‘Agree’ or ‘Strongly Agree’ EMEX is a must attend event (64% 2014)
  • 71% hold direct authority for, or influence, purchasing decisions (68% 2014
  • 80% are ‘Likely’ to ‘Very likely’ make contact with an exhibitor after EMEX (80% 2014)

EMEX 2018

Next Show dates 1-3 May 2018.  Rebooking requests for EMEX 2018 have been very positive. Potential exhibitors should contact Aad as soon as possible to avoid disappointment.  The full list of 2016 Exhibitors can be found at


After a successful SouthMACH in 2015 under XPO Exhibition’s new ownership, the organisers are excited to announce the launch of SouthMACH 2017. Held 24-25 May at Horncastle Arena, Christchurch.  SouthMACH is the South Island’ss premier technology trade show for the engineering. Manufacturing and electronics industries celebrating NZ’s ‘Heartland of Manufacturing.’ Spaces are limited so be sure to book space now.

Once again XPO Exhibitions would like to thank all of the EMEX 2016 exhibitors, their show partners and show sponsors – as to the many thousands of manufacturers who took the time to visit.

*Fresh Info Economic Evaluation Report 2016

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