Pip Gilbert - Dexibit
PRODUCT MANAGEMENT: Understanding the Customer
Understanding customers’ needs is not as simple as just asking them what they want. This session will explore useful techniques and tips for understanding customers and how businesses can apply this knowledge to their own products or features.
About the presenter
Pip Gilbert is vice president of product at Dexibit, a software business that predicts and analyses visitor behaviour to drive growth in software-as-a-service businesses (SaaS) by using forecasts, insights, dashboards and reports which inform business decisions. She’s also an executive at the New Zealand Software Association (NZSA) and previously led the development and delivery of major initiatives at The Icehouse. She has also collaborated with a range of SaaS startups.