PRODUCT MANAGEMENT: Understanding the Customer
Understanding customers’ needs is not as simple as just asking them what they want. This session will explore useful techniques and tips for understanding customers and how businesses can apply this knowledge to their own products or features.
About the presenter
A status quo-challenger, growth junkie and strategic thinker with expertise in scaling, strategy, product, customer research, innovation, and wild ideas, Pip's career has spanned analytics, software, services, hardware and more. She has held leadership roles with NZX-listed EROAD, growth engine The Icehouse, and most recently applying her experience to scaling big data analytics for Dexibit.